Creativity as a Catalyst for Culture Change in Sports – Search Institute’s 40 Developmental Assets alignment with Sportsmanship Coach Playbook
The Sportsmanship Coach Playbook features the Athlete Focus Survey. The Creative Roles & 40 Developmental Assets Worksheet, a simple but powerful tool that helps young athletes connect their personal talents—like writing, art, music, or leadership—with values that promote fairness, respect, and inclusion in sports.
By linking creative roles to the 40 Developmental Assets, the worksheet shows athletes how they can lead a culture shift, both on and off the field. It’s a great resource for coaches and mentors looking to develop character, creativity, and community through sports.
|
Creative Role |
Key Developmental Assets Engaged |
Impact on Sports Culture |
|
Writer / Poet |
Creative Activities (17), Youth Programs (18), Personal Power (37), Positive Identity (38) |
Tells stories that challenge norms and elevate values like fairness and respect. |
|
Juggler (Performer) |
Constructive Use of Time (17), Sense of Purpose (39), Confidence (38), Support (3) |
Models balance and discipline—symbols of good sportsmanship. |
|
Public Speaker / Motivator |
Youth as Resources (8), Caring (26), Adult Role Models (14), Leadership (15) |
Inspires peers with messages of integrity and team unity. |
|
Fashion Designer |
Creative Activities (17), Personal Identity (38), Empowerment (7), Boundaries & Expectations (11) |
Designs gear and slogans that make sportsmanship a visible movement. |
|
Singer / Rapper / Songwriter |
Cultural Competence (34), Creative Activities (17), Positive Peer Influence (15), Sense of Purpose (39) |
Creates catchy content that spreads values of inclusion and respect. |
|
Artist / Graphic Designer / Techie |
Creative Use of Time (17), Commitment to Learning (22), Social Competence (33), Empowerment (7) |
Builds media and visuals that teach and reward sportsmanship. |
|
Youth Advocate |
Service to Others (9), Caring School Climate (5), Integrity (29), Responsibility (30) |
Promotes equity, inclusion, and positive change in sports. |
|
Organizer / Fundraiser |
Planning & Decision Making (32), Community Values Youth (7), Youth Programs (18), Adult Role Models (14) |
Leads projects and events that showcase sportsmanship in action. |
|
Photographer |
Constructive Use of Time (17), Creative Activities (17), Sense of Purpose (39), Social Competence (33) |
Captures and shares moments that celebrate fairness and grace. |
|
Peacekeeper |
Conflict Resolution (36), Caring (26), Cultural Competence (34), Emotional Competence (33) |
Models calm leadership and facilitates respectful conflict resolution. |
