Sportsmanship Coach
Athletes already have football, track, and volleyball coaches. Now they can have a coach dedicated to building respect, integrity, and character in every game.
A Sportsmanship Coach is a parent, coach, teacher, or community leader who empowers young athletes to become champions of character. By mentoring athletes in designing creative, meaningful projects that highlight respect, fairness, and integrity, Sportsmanship Coaches guide them to find purpose and meaning in every game they play.
In a world where the focus often shifts from values to victories, these coaches restore balance by reframing sports as a powerful tool for peace, unity, and respect. They are intentional leaders, sparking awareness, nurturing talents, encouraging creativity, and connecting athletes with their communities.
Sportsmanship Coaches do more than shape athletes. They build a movement.
It's not just about winning or losing, but to learn about teamwork, learn about sportsmanship, learn about discipline. The value of working together for a common goal. Have the emphasis on fundamentals, not just games.
What is a Sportsmanship Coach?
A Sportsmanship Coach is a changemaker, whether a parent, coach, teacher, or community leader, who empowers young athletes to become champions of character. By mentoring athletes in creating meaningful projects that highlight respect, fairness, and integrity, Sportsmanship Coaches help them discover purpose and values in every game they play. These coaches are not just supporting individuals, they are building a movement
National Sportsmanship Day First Tuesday of Every March
The Role of a Sportsmanship Coach
To shift the culture of sports toward values, inclusion, and respect, Sportsmanship Coaches guide athletes through key developmental moments. A central tool is the Athlete Focus Survey, which helps athletes reflect on their experiences, uncover talents, and turn ideas into action.
Sportsmanship Coaches play four important roles:
Sparking Awareness and Self-Evaluation – Helping athletes reflect on their values and recognize when and where sportsmanship is present or needed.
Recognizing and Nurturing Interests – Connecting athletes with sports and settings that align with their passions, which builds confidence and respect.
Encouraging Creative Expression – Empowering athletes to use talents like writing, art, or public speaking to lead cultural change.
Facilitating Community Connections – Bridging athletes with coaches, schools, and leaders to give youth-led sportsmanship projects visibility and support.
Sportsmanship Coaches help athletes move beyond simply following the rules. They inspire athletes to reshape the game itself.
Take Athlete Focus Survey
Are you ready to explore your talents and make a difference through sportsmanship
Building a Legacy of Sportsmanship
Woodrow C. Greene has spent over 30 years leading a movement to change the culture of sports through the power of sportsmanship. As an educator at institutions like the University of Massachusetts – Amherst and St. John Fisher University (Rochester, NY), he created and taught courses in Community Service Learning for Sports Managers, using sportsmanship as a tool to build stronger, more connected athletes, individuals and communities.
Greene’s influence extends well beyond the classroom. He has led sportsmanship conferences and trainings for athletes, coaches, and parents, partnering with organizations like the Naismith Memorial Basketball Hall of Fame, YMCAs, State Basketball Championships, school districts and universities.
- University of Massachusetts – Amherst
- John Fisher University, Rochester NY
- The Naismith Memorial Basketball Hall of Fame
- Local YMCAs
- School Districts
While engaging in the sportsmanship efforts, Greene has worked professionally for several community organizations and businesses that have helped shape and sharpen his focus. Organizations like, University of Michigan Flint – Center for University Outreach, Community Foundation of Greater Flint, Irene and George Davis Foundation ( Springfield MA), Rochester Area Community Foundation and Children’s Institute, both in New York. At United Concordia Dental(Harrisburg, PA) he engaged in corporate philanthropy, over seeing free days of care programming for the underserved and dental school scholarship administration. These rolls were powerful reinforcements that focused on civic engagement, youth and neighborhood development, and long-term social change.
Sportsmanship Coach brings together Greene’s decades of experience in education, community building, and philanthropic collaboration. It’s a practical guide for those ready to transform the culture of sports—from one focused on ego and outcomes to one rooted in character, leadership, and respect for all.
- University of Massachusetts – Amherst
- John Fisher University, Rochester NY
- The Naismith Memorial Basketball Hall of Fame
- Local YMCAs
- School Districts
Woodrow C. Greene: A Champion for Sportsmanship
Woodrow C. Greene’s journey began with a simple observation: the need for greater sportsmanship in youth athletics. Driven by a passion for peace and community building, he transformed this observation into a lifelong mission.
With a decades-long career, Woodrow has dedicated himself to creating and implementing sportsmanship programs that make a tangible difference. His experience includes:
- Developing and leading sportsmanship conferences and training sessions for athletes, coaches, and parents.
- Instructing university courses on community service learning and sports management.
- Collaborating with renowned organizations to promote positive sports environments.
- Extensive on-site training and representing state-level basketball championships.
Our Vision
Our Mission
Our Portfolio
Our Impact in Action
Client Reviews
"The Athlete Focus Survey was eye-opening for my son. He's now leading a sportsmanship initiative at his school!"
"Sportsmanship Coach helped us create a positive and supportive environment for our young athletes. The results are incredible."
"The parent training was invaluable. I now have the tools to support my child's sports journey in a positive way."
"Our team's dynamics improved significantly after working with the Sportsmanship Coach. We're more united and respectful."
"The conferences that Woodrow organized were very helpful and gave us the tools to improve our school's sportsmanship."
“Because you came back to our class, your follow-through provided ongoing opportunity to make the message that you talked about have more meaning.”
“It is important in settings like this, especially at this age, to develop an awareness of sportsmanship.”
“Sportsmanship should be emphasized and strongly encouraged and rewarded in youth sports.”
“Sports have become very intense. Parents and relatives are becoming more aggressive at games.”
“Open discussion with parents of competing athletes is great. Having everyone on the same page helps both parents and athletes.”
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Sara Jackson
Jonathan Gomez
Ruth Miller
Sara Jackson
Ruth Miller
Ruth Miller
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